About Shelly Davies

Shelly Davies, managing director of Hamilton-based Shelly Davies Writing & Training, bounced unconventionally and entertainingly into the New Zealand communications landscape in 2012. With a brand that’s exploded across a surprising mix of sectors and industries she’s now leading the pack. “Brand Shelly” is out of the box, bubbly, pretty damn irresistible, more than a little sassy, and rapidly giving fewer and fewer f*cks what anyone thinks. And it’s working. Her writing is sharp, sought after, and highly paid. Her trainings are high energy, instantly impactful, and booked up to 2 years in advance. She did her time in the classroom torturing teenagers and indoctrinating university students with academic conventions. She killed off one husband, kicked out another one, and popped out 3 money-sucking vampires. And then she discovered something amazing: good writing PAYS. And like common sense, it ain’t common. Want more? Talk to Shelly.

How to be concise – strip out the fluff!

By | August 17th, 2017|Uncategorized|

Being wordy is only good if you’re a dictionary. If there’s one thing we know about text, it’s that messages get weaker as the word count grows.  But, flick our writer switch, and what happens?  The more concerned we are with getting our point across, the more words we use! Doh! We’re worried people [...]

The formal business voice is dead

By | June 19th, 2017|Uncategorized|

In PR we know what makes a successful apology and what doesn’t. SUCCESSFUL APOLOGY = a conversational, human approach: Hi Shelly  We’re sorry we got the date wrong for setting up the internet at your new home.  We know that was really inconvenient.  Thanks for letting us know about the mistake so [...]

Comments Off on The formal business voice is dead

Writing for outcomes – how to structure a business document Part 2

By | March 9th, 2017|Uncategorized|

In my trainings, structure is one of the most common things participants say they want help with. They hope I’m going to give them a standard report structure. *snort*  That’s like unicorn farts – would probably be really lovely but there’s no such thing.  Sorry bout it. In part one I covered the upfront [...]

Comments Off on Writing for outcomes – how to structure a business document Part 2

Writing for outcomes – how to structure a business document Part 1

By | February 20th, 2017|Uncategorized|

People are always asking me for templates. Have you got a report template, Shelly? A business case template, Shelly? A template that will save all the woes of the world, Shelly? I’ll spare you the clichés about length of string and teaching men how to fish: I DON’T DO TEMPLATES. Templates are only good [...]

How does plain language save money?

By | February 3rd, 2017|Uncategorized|

So I’m guessing you’re here because either you LOVE plain language and want to convince someone at work that it’s worth investing in, or you’ve heard about this plain language thing but you’re not yet sure you buy into it Either way, I can help you out. So let’s dive into this. Plain language [...]

How to improve business writing skills – How do I sound professional and human?

By | October 27th, 2016|Uncategorized|

I’m a firm believer that people don’t need to know the technicalities of grammar to be good at writing.  If you can talk, you can write. But. The one thing I think we should all know is the difference between active and passive sentences.  Here’s why.  And how. Knowing the difference [...]

Comments Off on How to improve business writing skills – How do I sound professional and human?

Getting clarity – how do I write more clearly?

By | October 27th, 2016|Uncategorized|

In all my trainings, with hundreds of professionals each year, this is the thing people ask for above all else:  How do I write more clearly? The answer is so simple it’s almost embarrassing:  Write the way you speak. Yes, really.  Write the way you speak.  In every document.  I don’t care whether the audience [...]

Comments Off on Getting clarity – how do I write more clearly?
Load More Posts