How to write emails that people will read and respond to – a 1-day in-house training programme

Course detail



anyone who writes emails, for any reason

How long?

How long?

1 day

(9am – 4:30pm)

How many?

How many?

Up to 12 participants

Course description

Sick of wasting time chasing up unanswered emails?

Sick of explaining over the phone things you already said in an email?

Sick of long, drawn out email conversations where people keep asking questions you feel you’ve already answered?

Some of us spend up to 75% of our workday emailing.  It’s usually an incredibly inefficient use of our time.

But following some simple principles to structure an email can

  • ensure your emails actually get read!
  • get your key messages across almost instantly
  • get quick responses
  • get the answers and actions you’re looking for
  • ultimately, SAVE YOU TIME

And, people will love working with you—you’ll get a reputation for being efficient, friendly but no nonsense, and easy to work with.

Course content

This course has an emphasis on the practical to make sure you leave able to apply the skills immediately. In other words, you’ll LEARN and PRACTICE:

  • how to structure an email to fit its purpose
  • the subtleties of tone in business writing
  • how to grab your reader’s attention without gimmicks
  • how to be direct but not blunt
  • how to get action and outcomes through email
  • international plain language approaches
  • current trends in business writing
  • email etiquette

You’ll get tools, principles, and processes to use every time you write an email.  We’ll use scenarios to practice, then you’ll review and redevelop your own emails.  If you have a need for customisable standard email structures, we can guide you through constructing those, too.

Course outline

  • identifying the purpose
  • identifying the reader(s)
  • getting right down to it—what’s not needed?
  • what is tone?
  • the tone spectrum
  • choosing your words to create tone and engender the right emotional responses
  • the BLUF approach
  • the importance of structure in emails
  • active voice
  • tone setting tools
  • the power of headings and bullets
  • putting messages and actions in the right place
  • de-cluttering key messages
  • what is Plain Language?
  • practical
  • personal
  • positive
  • professional
  • reader-centric approach
  • writing to establish, maintain, and strengthen relationships
  • what’s ok
  • what’s not ok
  • what’s annoying as hell

Other info

Before the course

Before the course

  • provide samples of emails

To bring on the day

To bring on the day

  • laptop/tablet (optional but useful)
  • your own emails to work on

Post-training options

Post-training options

  • 1 – 1 coaching
  • email assessments

What are you waiting for?

Book now

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