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The gospel according to Shelly
The latest goods
How to make your CV stand out – You’re a rockstar. Can they see it?
Well, that's not how you want to stand out! Let's talk about your CV. Résumé. Whatever you call it. It’s the thing you rely on to show a prospective employer that you’re shit hot. [...]
How to be concise – strip out the fluff!
Being wordy is only good if you’re a dictionary. If there’s one thing we know about text, it’s that messages get weaker as the word count grows. But, flick our writer switch, and what [...]
The formal business voice is dead
In PR we know what makes a successful apology and what doesn’t. SUCCESSFUL APOLOGY = a conversational, human approach: Hi Shelly We’re sorry we got the date wrong for setting up the [...]
Writing for outcomes part 3 – tools for document structure
OK, so you’ve taken care of your up-front framing, and you’ve started to drill down to the clarity you need to write an amazing, fit-for-purpose document that’s gonna help you take over [...]
Writing for outcomes – how to structure a business document Part 2
In my trainings, structure is one of the most common things participants say they want help with. They hope I’m going to give them a standard report structure. *snort* That’s like unicorn farts – [...]
Writing for outcomes – how to structure a business document Part 1
People are always asking me for templates. Have you got a report template, Shelly? A business case template, Shelly? A template that will save all the woes of the world, Shelly? I’ll spare you [...]
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Other people have got stuff to say, too.
(and they really like me!)
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Whatever your writing requirements are, Shelly delivers exactly what you need! Learning is super easy and super fun with Shelly and long after you've left the sessions, the teachings stick! Thanks Shelly 🙂 
Rachel Tongia
10/09/2017 - After trying many online courses and not succeeding with it I finally had the opportunity to learn business writing face-to-face with Shelly. Her method is easy to follow and focus. The idea of simplicity and 'to be yourself' when writing makes me feel more comfortable. My writing now creates better understanding and is a lot more organized and friendly for both writer and reader. Furthermore she is passionate about her work so you'll definitely learn with Shelly.
Bruno de Gois
12/12/2017 - Very useful course and would highly recommend to others. Shelly is a high-energy fun-loving presenter and made it a fun and funny day. The mix of theory and hands-on practical worked really well for me.
Sarah Lowry
8/24/2017 - I attended the 1 day course (Sharpen up! - Your Technical Writing). For me this was a refresher as I did a similar 2 day course (possibly also written by Shelly) many years ago. For me it was very useful as I had been a bit loose with my writing lately. I recommend this course for everyone that hasn't attend one in a while as it really helps to sharpen up your writing skills, not just reports also everyday things like emails. I also felt like my technical writing style that I was used to and trained to write like in the past was outdated and this course has updated me with the latest techniques. I fully recommend this course.
sandeep jeram
10/12/2017 - One of the best training courses I have been on. Shelly is an awesome facilitator who is really passionate about "business writing". I'm using the techniques, style and language I've learnt daily, and what a difference. Thank you:-)
Raewyn Vooght
8/24/2017
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I’m gonna rock it with these guys soon
