How to create the right tone in your emails

By |2019-03-19T11:35:33+13:00March 12th, 2019|Rock Plain Language, Rock Your Writing, Rockstar Communication|

We have some seriously weird ideas about tone. I say this because I train 800 to 1000 people each year, and I hear some really surprising and contradictory perspectives: bullets feel too formal bullets feel too informal I could use structure in an email to someone I work with, but not [...]

You can’t please everyone

By |2019-03-12T11:13:48+13:00March 5th, 2019|Rock Plain Language, Rock Your Writing, Rockstar Communication|

When I first started writing professionally I felt really confident in my writing abilities. I’d already been a writer with a masters in creative writing for almost 20 years. I’d published, edited, and taught writing at high schools, universities, and on an international academic stage.  I was ready. So it surprised me [...]

Writing for outcomes – how to structure a business document Part 1

By |2019-02-14T19:56:35+13:00February 20th, 2017|Rock Your Writing|

People are always asking me for templates. Have you got a report template, Shelly? A business case template, Shelly? A template that will save all the woes of the world, Shelly? I’ll spare you the clichés about length of string and teaching men how to fish: I DON’T DO TEMPLATES. Templates are only good [...]