How to be concise – strip out the fluff!

By |2019-01-03T19:06:20+00:00August 17th, 2017|Rock your writing|

Being wordy is only good if you’re a dictionary. If there’s one thing we know about text, it’s that messages get weaker as the word count grows.  But, flick our writer switch, and what happens?  The more concerned we are with getting our point across, the [...]

Writing for outcomes part 3 – tools for document structure

By |2019-01-03T19:13:45+00:00April 23rd, 2017|Rock your writing|

  OK, so you’ve taken care of your up-front framing, and you’ve started to drill down to the clarity you need to write an amazing, fit-for-purpose document that’s gonna help you take over the universe. But now you’ve got to the real guts of it:  what do you actually write??? (Press play for dramatic [...]

Writing for outcomes – how to structure a business document Part 2

By |2019-01-03T19:31:41+00:00March 9th, 2017|Rock your writing|

In my trainings, structure is one of the most common things participants say they want help with. They hope I’m going to give them a standard report structure. *snort*  That’s like unicorn farts – would probably be really lovely but there’s no such thing.  Sorry bout it. In part one I covered the upfront [...]

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Writing for outcomes – how to structure a business document Part 1

By |2019-01-03T19:36:14+00:00February 20th, 2017|Rock your writing|

People are always asking me for templates. Have you got a report template, Shelly? A business case template, Shelly? A template that will save all the woes of the world, Shelly? I’ll spare you the clichés about length of string and teaching men how to fish: I DON’T DO TEMPLATES. Templates are only good [...]

How does plain language save money?

By |2019-01-03T22:22:08+00:00February 3rd, 2017|Rock your writing|

So I’m guessing you’re here because either you LOVE plain language and want to convince someone at work that it’s worth investing in, or you’ve heard about this plain language thing but you’re not yet sure you buy into it Either way, I can help you out. So let’s dive into this. Plain language [...]

How to improve business writing skills – How do I sound professional and human?

By |2019-01-03T19:55:53+00:00October 27th, 2016|Rock your writing|

I’m a firm believer that people don’t need to know the technicalities of grammar to be good at writing.  If you can talk, you can write. But. The one thing I think we should all know is the difference between active and passive sentences.  Here’s why.  And how. Knowing the difference between active [...]

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