What place does empathy have in business writing?

By |2019-05-02T08:52:34+12:00April 24th, 2019|Rock Plain Language, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

What place does empathy have in business writing? All the places. All. Of. Them. If your writing isn’t empathetic to your readers’ needs, you’ve failed. End of story.     Who are you writing for? YOU?   All those bad, waffly, long-winded, not-fit-for purpose documents you see at work? Those are the [...]

Writing for outcomes part 3 – tools for document structure

By |2019-01-17T08:30:52+12:00April 23rd, 2017|Rockstar Communication|

OK, so you’ve taken care of your up-front framing, and you’ve started to drill down to the clarity you need to write an amazing, fit-for-purpose document that’s gonna help you take over the universe. But now you’ve got to the real guts of it:  what do you actually write??? (Press play for dramatic [...]