How to persuade and get buy-in

By |2019-05-30T07:12:22+12:00May 22nd, 2019|Rock Plain Language, Rock Your Brand, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

How not to argue If you’re in an energetic discussion with someone, what’s a sure-fire way to get them to dig their heels in? Flat-out tell them they’re wrong. Point out all the faults in their logic. Deny their point of view. The more you do that, the greater the barrier [...]

How to write a report

By |2019-05-07T12:50:54+12:00May 2nd, 2019|Rock Plain Language, Rock Your Brand, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

#SorryNotSorry but there’s no such thing as how to write a report. A  REPORT. Like there is one kind of report and there’s one right way to write one. Meeehhh! Wrong. But thanks for playing.   There are endless kinds of reports status reports research reports analysis reports financial reports (hundreds [...]

You can’t please everyone

By |2019-03-12T11:13:48+12:00March 5th, 2019|Rock Plain Language, Rock Your Writing, Rockstar Communication|

When I first started writing professionally I felt really confident in my writing abilities. I’d already been a writer with a masters in creative writing for almost 20 years. I’d published, edited, and taught writing at high schools, universities, and on an international academic stage.  I was ready. So it surprised me [...]

Writing for outcomes part 3 – tools for document structure

By |2019-01-17T08:30:52+12:00April 23rd, 2017|Rockstar Communication|

OK, so you’ve taken care of your up-front framing, and you’ve started to drill down to the clarity you need to write an amazing, fit-for-purpose document that’s gonna help you take over the universe. But now you’ve got to the real guts of it:  what do you actually write??? (Press play for dramatic [...]