How to be concise – strip out the fluff!

By |2019-01-17T08:30:18+12:00August 17th, 2017|Rock Plain Language|

Being wordy is only good if you’re a dictionary. If there’s one thing we know about text, it’s that messages get weaker as the word count grows.  But, flick our writer switch, and what happens?  The more concerned we are with getting our point across, the [...]

Writing for outcomes – how to structure a business document Part 2

By |2019-01-17T08:31:06+12:00March 9th, 2017|Rockstar Communication|

In my trainings, structure is one of the most common things participants say they want help with. They hope I’m going to give them a standard report structure. *snort*  That’s like unicorn farts – would probably be really lovely but there’s no such thing.  Sorry bout it. In part one I covered the upfront [...]