How to persuade and get buy-in

By |2019-05-30T07:12:22+12:00May 22nd, 2019|Rock Plain Language, Rock Your Brand, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

How not to argue If you’re in an energetic discussion with someone, what’s a sure-fire way to get them to dig their heels in? Flat-out tell them they’re wrong. Point out all the faults in their logic. Deny their point of view. The more you do that, the greater the barrier [...]

What place does empathy have in business writing?

By |2019-05-02T08:52:34+12:00April 24th, 2019|Rock Plain Language, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

What place does empathy have in business writing? All the places. All. Of. Them. If your writing isn’t empathetic to your readers’ needs, you’ve failed. End of story.     Who are you writing for? YOU?   All those bad, waffly, long-winded, not-fit-for purpose documents you see at work? Those are the [...]

You can’t please everyone

By |2019-03-12T11:13:48+12:00March 5th, 2019|Rock Plain Language, Rock Your Writing, Rockstar Communication|

When I first started writing professionally I felt really confident in my writing abilities. I’d already been a writer with a masters in creative writing for almost 20 years. I’d published, edited, and taught writing at high schools, universities, and on an international academic stage.  I was ready. So it surprised me [...]

Writing for outcomes – how to structure a business document Part 1

By |2019-02-14T19:56:35+12:00February 20th, 2017|Rock Your Writing|

People are always asking me for templates. Have you got a report template, Shelly? A business case template, Shelly? A template that will save all the woes of the world, Shelly? I’ll spare you the clichés about length of string and teaching men how to fish: I DON’T DO TEMPLATES. Templates are only good [...]