What place does empathy have in business writing?

By |2019-05-02T08:52:34+12:00April 24th, 2019|Rock Plain Language, Rock Your Writing, Rock YourSELF!, Rockstar Communication|

What place does empathy have in business writing? All the places. All. Of. Them. If your writing isn’t empathetic to your readers’ needs, you’ve failed. End of story.     Who are you writing for? YOU?   All those bad, waffly, long-winded, not-fit-for purpose documents you see at work? Those are the [...]

How to be concise – strip out the fluff!

By |2019-01-17T08:30:18+12:00August 17th, 2017|Rock Plain Language|

Being wordy is only good if you’re a dictionary. If there’s one thing we know about text, it’s that messages get weaker as the word count grows.  But, flick our writer switch, and what happens?  The more concerned we are with getting our point across, the [...]