BUSINESS CASES

Although it would be nice to do a Jerry Maguire and scream SHOW ME THE MONEY at the top of your lungs, that doesn’t seem to get the best results in a business setting. So here’s a training to teach you the art and skill of persuading (so people will show you the money).

About the Business Cases Course

The ability to write a killer proposal or business case can be the difference between success and closing the doors—between climbing the ladder or remaining static.

Knowing how to write a compelling, persuasive proposal is both a skill and an art. First of all, how to keep them awake? And then you don’t want to fall into the old trap of the cheesy sales pitch. But you also don’t want to resort to straight up scaremongering.

This programme focuses on all aspects of writing a compelling bid, proposal, or business case.

You’ll practice using your own documents. If the whole team (or a small group) is working on the same proposal, I’ll facilitate you through preparing a draft on the day.

Just pop your email address in here and I’ll send you a beautiful pack with everything you need to know.

What we’ll cover

^

Plain language approaches — how to make your writing clear, simple, and understandable by a wide audience

^

Reader-centric tools — understanding your readers’ needs, and structuring a document accordingly

^

Editing and reviewing techniques—so you can make sure documents (written by you and others) are sharp, polished, and impressive every time!

^

Preparation and research

^

The document needs analysis

^

Aligning audience, voice, tone, and words

^

Structure

^

Formatting and the finishing touches

FAQ

Things you’ll want to know.

This is really the full training package.

I pride myself on things running smoothly and making your life easier. Once you book with me, we take care of the rest of the process. All you need to do is tell me where and when to show up (and organise some food for your people if you want to).  I’ll do the rest.

Who’s the course for?

This course is for managers, anyone responding to RFPs and tenders, IT professionals who need to get buy-in for system upgrades and/or anyone who wants to sell a brilliant idea to their business. I can cater to mixed needs within a group – no worries.

Where is the course held?

I come to you. So we can do this at your office or an external venue. Just let me know where and when to show up and I’m there! I’ll pass my travel costs on to your organisation (one night of accommodation for each training day outside of Hamilton, NZ).

How long is a full training day?

Usually we go from 9am to 4pm, but I’m hapy to work around what works for your people. My only real need is that I can access the venue an hour before we start, so everything’s super-organised and impressive before your people arrive.

How many can attend?

Up to 12 people is ideal. I don’t mind if you only have 5 or 6. But once we get over 12 people, the course slows down, and time is too precious for your people to be twiddling their thumbs!

How many days is this course?

This course runs for 2 full days. That’s a significant chunk of time for your people to be out of action. You can run the days back to back, or separated by a week or two to make it work best for your business needs.

How much does it cost?

All my trainings are $6,000+gst per day for groups of up to 12 people. That’s how confident I am that you’ll get stunning results. That’s how much I know that more efficient writing is worth GOLD.

Just pop your email address in here and I’ll send you a beautiful pack with everything you need to know.

What people say

  • review rating 5  Shelly came to tell what would work in the world of communication. We were a bit "ho hum" about the whole thing. However, we were not expecting to be 'wowed'. Shelly is: - Inspiring - Relevant - Current - Engaging - Common sense - Professional - Very, very, easy to understand. - And, funny. But most of all, she understood us. We're all waiting for the next installment!

    thumb Maxine Moana Tuwhangai
    7/01/2019
  • review rating 5  An amazing course, filled with exuberance and insights. Apparently you can teach an old dog new tricks!!!l Back to work inspired and enthused - cheers Shelly, you're bloody awesome! (came back and contracted this last sentence....haha)

    thumb Deb Gilchrist-Geyser
    6/23/2019
  • review rating 5  Sheilly is a true inspiration, learnt so much from the time I spent with on the Professional Writing course, changed the way I communicate, just fantastic!!!

    thumb lucia keaveney
    6/24/2019
  • review rating 5  Shelly has lot to offer!! Whether you are a novice starting your career, or a pro looking to refine you writing style, Shelly can help you! Learn to be more direct, communicate more clearly, and get what you want out of your written interactions. Shelly's tips cover the full spectrum from simple emails to comprehensive policy documents.

    thumb Jos Fryer
    12/02/2018
  • review rating 5  Awesome training and advice Shelly, it's totally changed my approach to report writing and I'm getting great feedback from clients!

    thumb Mat Collins
    7/11/2019
  • review rating 5  I found Shelley to be a highly entertaining presenter. Teaching plain English is her passion and her mission. She excels at it.

    thumb Caroline Doust
    5/12/2019

What does your team need?

I cover all your writing-training needs plus a few extras. I am NOT your average corporate trainer. Think: the popping candy of the corporate training world, and you’re on the right track!

Business Writing

A 2-day in-house training. Read more...

Report Writing

A 2-day in-house training. Read more...

Business Cases

A 2-day in-house training. Read more...

Email Writing

A 1-day in-house training. Read more...

Cultural Competency

An in-house course tailored to your needs. Read more...

Technical Writing

A 2-day in-house training. Read more...

Policies & Procedures

A 2-day in-house training. Read more...

Clear and Concise

A 1-day in-house training. Read more...

Online Email Course

An online course for individuals. Read more...

Whose world have I rocked?