Business cases

Although it would be nice to do a Jerry Maguire and scream SHOW ME THE MONEY at the top of your lungs, that doesn’t seem to get the best results in a business setting. So here’s a training to teach you the art and skill of persuading (so people will show you the money).

About the Business Cases Course

The ability to write a killer proposal or business case can be the difference between success and closing the doors—between climbing the ladder or remaining static.

Knowing how to write a compelling, persuasive proposal is both a skill and an art. First of all, how to keep them awake? And then you don’t want to fall into the old trap of the cheesy sales pitch. But you also don’t want to resort to straight up scaremongering.

This programme focuses on all aspects of writing a compelling bid, proposal, or business case.

You’ll practice using your own documents. If the whole team (or a small group) is working on the same proposal, I’ll facilitate you through preparing a draft on the day.

Just pop your email address in here and I’ll send you a beautiful pack with everything you need to know.

What we’ll cover

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Plain language approaches — how to make your writing clear, simple, and understandable by a wide audience

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Reader-centric tools — understanding your readers’ needs, and structuring a document accordingly

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Editing and reviewing techniques—so you can make sure documents (written by you and others) are sharp, polished, and impressive every time!

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Preparation and research

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The document needs analysis

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Aligning audience, voice, tone, and words

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Structure

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Formatting and the finishing touches

FAQ

Things you’ll want to know.

This is really the full training package.

I pride myself on things running smoothly and making your life easier. Once you book with me, we take care of the rest of the process. All you need to do is tell me where and when to show up (and organise some food for your people if you want to).  I’ll do the rest.

Who’s the course for?

This course is for managers, anyone responding to RFPs and tenders, IT professionals who need to get buy-in for system upgrades and/or anyone who wants to sell a brilliant idea to their business. I can cater to mixed needs within a group – no worries.

Where is the course held?

I come to you. So we can do this at your office or an external venue. Just let me know where and when to show up and I’m there! I’ll pass my travel costs on to your organisation (one night of accommodation for each training day outside of Hamilton, NZ).

How long is a full training day?

Usually we go from 9am to 4pm, but I’m happy to work around what works for your people. My only real need is that I can access the venue an hour before we start, so everything’s super-organised and impressive before your people arrive.

How many can attend?

Up to 12 people is ideal. I don’t mind if you only have 5 or 6. But once we get over 12 people, the course slows down, and time is too precious for your people to be twiddling their thumbs!

How many days is this course?

This course runs for 2 full days. That’s a significant chunk of time for your people to be out of action. You can run the days back to back, or separated by a week or two to make it work best for your business needs.

How much does it cost?

All my trainings are $8,000+gst per day for groups of up to 12 people. That’s how confident I am that you’ll get stunning results. That’s how much I know that more efficient writing is worth GOLD.

Just pop your email address in here and I’ll send you a beautiful pack with everything you need to know.

What people say

  • I found Shelly's course really helpful. The content and presentation is clear and insightful, and I am using the things I picked all the time in my day to day work.

    Stuart Crosswell Avatar
    Stuart Crosswell
    6/21/2021
  • We love Shelly! When looking for someone to help our company with our writing and communication skills, Shelly was recommended multiple times. We put our entire team through her coaching and we are now signing all our new starters up for her online Email Communications course to ensure everyone is communicating in the same consistent, clear and well structured way. She's great - highly recommended!

    Liz Knight Avatar
    Liz Knight
    6/21/2021
  • Shelly Davies rocks your socks off.

    Kawarau Ngaia Avatar
    Kawarau Ngaia
    6/19/2021
  • A day with Shelly is a day well spent

    Scott Ebbett Avatar
    Scott Ebbett
    6/19/2021
  • Awesome and practical training, which left me with tools that I could apply immediately. Less waffle here I come!

    Paul Evans Avatar
    Paul Evans
    6/19/2021
  • Extremely useful skills for day-to-day business writing. Can see marked improvement in efficiency already - in both my own work and that of others in the course. Hilarious presentation style that got everyone involved.

    Hannah Liddell Avatar
    Hannah Liddell
    6/19/2021
  • Shelly is great. She makes the content interesting, easy to understand, and easy to put in to practice. Plain English is her thing!

    Tania Nutira Avatar
    Tania Nutira
    6/19/2021
  • Shelly’s style of teaching is like finding that book you’ve been waiting ages to read. You finally get it, read it, front to back and back again then BAM, can't wait for the sequel. Nga mini uni Shelly😉

    Ferinica Foreman Avatar
    Ferinica Foreman
    6/19/2021
  • Shelly is awesome at what she does and makes learning fun.

    Aaron Botherway Avatar
    Aaron Botherway
    5/19/2021
  • Very engaging and interactive training. Learnt some very practical and handy tips for writing emails and reports. Recommended!

    Atefeh P Avatar
    Atefeh P
    1/19/2021

What does your team need?

I cover all your writing-training needs plus a few extras. I am NOT your average corporate trainer. Think: the popping candy of the corporate training world, and you’re on the right track!

Business Writing

A 2-day in-house training. Read more...

Report Writing

A 2-day in-house training. Read more...

Business Cases

A 2-day in-house training. Read more...

Email Writing

A 1-day in-house training. Read more...

Cultural Competency

An in-house course tailored to your needs. Read more...

Technical Writing

A 2-day in-house training. Read more...

Policies & Procedures

A 2-day in-house training. Read more...

Clear and Concise

A 1-day in-house training. Read more...

Online Email Course

An online course for individuals. Read more...

Train the Trainer

A 2-day in-house training. Email for more info...

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